MARAL MINASSIAN
ZAKHARIA
BEIRUT  >  APPLE FITNESS

APPLE FITNESS


THE NEED

Apple Fitness was a leading health and fitness center in the Kingdom of Saudi Arabia that needed a brand identity and various pieces of design.


THE REASONING

Since the fitness center was exclusive to men, the robust shape of a man was designed into that of an apple. Later, the mark was applied on various stationery as well as gym-related marketing collateral.