MARAL MINASSIAN
ZAKHARIA
BEIRUT  >  SCHINDLER

SCHINDLER


THE NEED

The Beirut branch office of Schindler, one of the world’s leading providers of elevators, escalators, and moving walks, wanted to advertise its products in various media.


THE REASONING

The fact that Schindler carries 700 million people daily (2006 stat) was a sharp and direct message that was taken advantage of and used the in the advertisements.

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Schindler.