2011 marked the 100th anniversary of Loyola Marymount University's founding. A year-long centennial celebration was planned, between May 2011 and May 2012. The outstanding event needed visibility through various media.
Loyola's already established red color was used in the work. Street pole banners and billboards highlighting campus beauty, athletics, technology, diversity, and art were designed. The success of this project led to serving the online needs of some of the university's other divisions.