MARAL MINASSIAN
ZAKHARIA
MICHIGAN STATE UNIVERSITY  >  AD+PR 60th ANNIVERSARY

AD+PR 60th ANNIVERSARY


THE NEED

2018 marked the 60th anniversary of The Department of Advertising and Public Relations at Michigan State University. The celebration needed a unique identity which in turn needed to be applied to various collateral including a timeline.


THE SOLUTION

Since a diamond jubilee celebrates the 60th anniversary of an institution's founding, the precious stone was used as the mark for the celebration. Also, a 50s theme was employed as part of the branding.


AWARDS

This project won a Silver Addy at the American Advertising Awards, Mid-Michigan chapter.

___
AD+PR 60th.