MARAL MINASSIAN
ZAKHARIA
MICHIGAN STATE UNIVERSITY  >  AEF DIRECT MAIL

AEF DIRECT MAIL


THE NEED

The Advertising Educational Foundation (AEF) wanted to invite students to participate in the "best undergraduate student paper" competition.


THE REASONING

The direct mail piece was conceived as an airplane ticket containing a make-believe boarding pass that would potentially take the student winner to New York City as part of the prize.


AWARDS

This project won a Gold Addy at the American Advertising Awards, Mid-Michigan chapter.

___
Advertising Educational Foundation (AEF)