The Master's Program in the Department of Advertising and Public Relations at Michigan State University was interested in putting together a brochure that represents the program and its offerings.
The blue, orange and purple were chosen because they represent "cutting edge", "international", and "ambition" respectively. Four icons, featured in the brochure, were also designed to personify research, social change, health, and digital strategy.
The no-nonsense Gotham typeface was carefully picked and married to the elegant and prestigious-looking Quattrocento.