A few years prior to the creation of the AD+PR brand identity, there was a need to give away MSU AD+PR promotional items at the American Academy of Advertising (AAA). A working relationship was established with a factory in Kent, United Kingdom and Polyvinyl Chloride (PVC) coasters were manufactured.
The singing owl represents AD+PR and the annoyed one stands for everyone else. After several attempts at quieting AD+PR down, the insecure owl fails miserably and leaves.
This project won a Bronze Addy at the American Advertising Awards, Mid-Michigan chapter.