THE TIRE BUTLER

THE NEED

A tire company in New York City approached Parsons students with a request to design the visual identity of their tire-delivery service.

THE WORK

Being a service that brings tires to people, the name "Tire Butler" was conceived with a butler's hand delivering tires on a silver platter to a driver in need. The logo was applied to various stationery, apparel, and out-of-home advertising (OOH).